Unearth Your Purpose and Potential

What am I doing with my life?

These words would frequently run through my head in the daily grind of work life. More often than not things were never smooth sailing nor easy. It didn’t matter how hard I worked, how many hours I put in, work was forever relentless and a challenge. I could feel the stress infiltrating my physical body. I was not loving what I was doing. Even worse, I was not loving myself enough to do something about it.

It took a traumatic work event to shake me up initially and I’ve been prioritising my well-being and following my heart ever since.

That was more than 10 years ago. I’m so grateful for the adversity as it has brought me to where I am now – living my life with purpose and continually growing my potential.

Here’s what I’ve learnt on my journey of self-discovery and when helping others live their best lives.

Living with Purpose

Living life with purpose is not just about what you want to do and who you want to be. Living life with purpose firstly requires a deeper understand of you, your values, your beliefs, your motivations, and your desires.

Living life with purpose requires prioritising your well-being, being mindful and cultivating an abundant mindset. Your well-being is the most valuable thing you have.

Above all else, understanding your passions is fundamental to living life with purpose.

If you have ever asked yourself, what am I doing with my life, perhaps it is time to revaluate your priorities.

Launching the Unearth Your Purpose and Potential Program

At CPK we have developed a six-session program which employs proven techniques and strategies to transform your life in six 50-minute 1:1 coaching sessions.

During these sessions we:

  • Explore you, your strengths, your values, and your opportunities.
  • Help you prioritise your well-being and help establish and maintain healthier habits.
  • Utilise appropriate growth and abundant mindset strategies to help you know and achieve success.
  • Guide you through understanding your passions and delve into your motivations.
  • Facilitate the unearthing of your purpose and your potential.
  • Develop together and have you begin implementing a plan to put your purpose into practice so you can live a happier, healthier, and more fulfilling life.

The program has been developed over the past ten years and employs positive psychology methods. It adopts approaches from sought-after leadership coaches Jay Shetty, Katia Verresen and Ben Crowe to name a few along with the teachings of Deepak Chopra and Eckhart Tolle (Power of Now). Additional coaching and well-being tools and techniques are employed on a personal level depending on individual needs.

Price for the program is AU$1,200 / US$880

Contact us for a free initial consultation to see if this program is right for you.


Essential Strategies for Successful Diversity and Inclusion Programs in the Workplace

#1 Sell the Why

One of the fundamental strategies to kick start a successful Diversity and Inclusion (D&I) program in the workplace is selling the why to the organisation.

Key to D&I program success is getting engagement at all levels throughout your organisation.

You need to sell the why to your board. You need to sell the why to your senior leadership team. You need to sell the why to your managers. You need to sell the why to your employees. And it may even be beneficial to sell the why to your customers.

So why should we have a D&I program in our workplace?

Depending on the group, your response will be slightly different. Let’s look at the what’s in it for me (WIIFM) for two stakeholder groups.


The Board, CEO and Management may be asking why should we invest in D&I?

And the response … D&I strategies are good for business. Research shows that the more diverse an organisation, the better it performs (McKinsey & Company, 2015). Research from Diversity Council Australia’s (DCA) Inclusion @ Work Index in 2019 found that inclusion is very good for business.

The staff may be asking why should we have D&I strategies in the workplace?
And the response … the more inclusive a workplace, the healthier and happier the staff. Research says that employees from inclusive organisations and teams are much more satisfied and fulfilled in the workplace (DCA, 2019).

If people in the organisation understand the WIIFM, they are much more likely to participate and support D&I initiatives. Moreover, the why do D&I in the workplace is an easy sell, it just makes good business sense. Better financial outcomes and improved experience for staff.

Consider selling the why early on in your D&I journey, the earlier you can, the smoother and more successful your program will be. Backing up your reasons with research and references for further information will give your messaging more validity and allow staff to broaden their knowledge should they wish.

Selling the why to the board, management and employees is fundamental to implementing successful programs. This will allow you to get buy in, engagement and support for the initiatives, consequently making it much easier to implement and achieve beneficial D&I outcomes for all.

Cherry Pennycuick is a Diversity Consultant and Coach based in Sydney, Australia serving individuals and businesses world-wide.

Contact us to learn more about how we can help you and/or your business.